The development of smart home appliance industry will usher in a period of rapid development
It is understood that in traditional household appliances, the intelligent penetration rate of TV is the highest, reaching more than 95%. Home white electricity equipment, air conditioning, refrigerator, washing machine, etc. are also gradually realizing remote control, equipment linkage and intelligent computing functions through network connection. The smart small home appliances with diversified products and small appearance are more popular and the industry develops more rapidly. According to Ovi cloud data, in the first half of 2019, the online retail volume of sweeping robots increased by 8.3% year on year. In the first half of the year, coworth, the main sweeper robot, reported a revenue of 2.427 billion yuan and a net profit of 132 million yuan.
The head of a home appliance trading company in Xinjiang told reporters that in the past two years, the sales volume of smart home appliances continued to rise. In particular, the smart small home appliances between tens and hundreds of yuan are favored by consumers with their advantages of lightness and convenience, and become a new force in the rising home appliance market. According to the prediction of survey organization zhongyikang, by 2020, the intelligent rate of white home appliances (mainly refrigerators, washing machines, etc.), household appliances and kitchen appliances will reach 45%, 28% and 25% respectively, and the intelligent home appliances will bring 1.5 trillion yuan of market demand in the next five years.
"The intelligent experience is not perfect. Some of them are just under the name of intelligence, which is no different from ordinary electrical appliances." There are also many consumers with different attitudes towards smart appliances.
Reporter interview found that on the e-commerce platform, there are some home appliances under the banner of "intelligence" and with hot keywords. For example, some washing machines with less than 1000 yuan are printed with the words "intelligent full-automatic washing machine, laundry dehydration integration", "one key operation, intelligent water distribution", etc. Mr. Li, who has been engaged in the sales of home appliances for a long time in Fuzhou, said that these appliances under the banner of smart home appliances are not the real new generation of smart home appliances.
The development of smart home appliance industry will usher in a period of rapid development
At the same time of "intelligence", the current smart home appliance market still has serious problems such as product homogeneity. There is no big difference between different brands, and the technology is in the same line. Li Meng told reporters that the main reason why he chose a lot of robot sweepers was that "there are too many similar products, which make his eyes dazzled.". In addition, although smart home appliances have a wide range of functions, some of them are not practical. "The range hood is equipped with buttons and" hand intelligent control ". It seems to be of high-end and atmospheric quality. It is not practical in actual operation. It often fails or misoperates when the hand is not in place." Ms. Liu, a housewife, has an intelligent smoke hood.
At present, smart home appliances are mostly connected with mobile phones, and remote control has become its feature. However, some home appliances that do not need remote control also use remote control, "for example, washing machine, it is OK to press a button when going out, it is not necessary to take out mobile phones to control and monitor the whole process of washing." Ms. Liu said that some home appliances are titled "smart", but the price is much higher than that of ordinary products. Industry insiders pointed out that at present, there are still three stumbling blocks in the smart home appliance industry: fake intelligence, high price and no unified industry standard.
The industry generally believes that intelligence is the direction of appliance development. At present, China is entering the peak of a new round of renewal of old household appliances. The average annual sales volume of household appliances is about 20 million units, and the average unit price of each unit is 1650 yuan. Therefore, the annual market renewal scale of old household appliances is about 33 billion yuan. It is estimated that by 2020, the stock of old household appliances will reach 137 million units, and the market capacity of household appliances renewal will reach more than 100 billion yuan, which will be a household appliance retail bank The continuous growth of the industry brings huge market opportunities.
Therefore, for traditional brands facing the problem of overcapacity, intelligence brings new opportunities. Facing this situation, enterprises need to upgrade technology to improve product quality and stimulate consumption.
In the e-commerce platform, the top five smart home appliances can basically represent the voice of consumers. The main reason why these smart appliances are accepted by consumers is that they meet the needs of current consumers and are truly intelligent. "The era of intelligent manufacturing is the era of innovation." Some analysts believe that in the process of the transformation of small household appliances from single function to multi-function and then to intelligence, they should defer to the personalized needs of consumers. In the future, the subdivision of small household appliances will become more and more clear, and energy-saving and intelligent household appliances will be more popular.
Industry insiders pointed out that with the application of 5g, we are closer to the era of Internet of things. 5g will help us enter the era of Internet of things from the era of mobile Internet. Based on the application of 5g technology, the integration of Internet of things and artificial intelligence will continue to optimize the use experience of consumers' intelligent devices. Therefore, the acceleration of 5g era has created more possibilities for the development of smart small home appliances industry. 5g technology will speed up the commercial use, and also provide strong technical support for the release of smart home product functions.
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